It’s no surprise that as new technologies arise, industries change in drastic ways. The commercial space is becoming more and more saturated with virtual technologies, with the call-to-action becoming more interactive and engaging, with holographic displays and video wall rentals surging to the forefront.
When making purchases, the dialogue that occurs in one’s mind when deciding whether or not to buy a product becomes replaced by an actual experience of the product. For example, L’Oreal employed VR technology with its “First Ever Virtual Makeup Tester” which showed its audience in real time what specific products would look like on their faces when worn. Audi introduced “Audi City”, the world’s first digital showroom, where you were able to experience the full range of models and view their interiors as if you were inside it, all using VR goggles. It’s a fact that vCommerce has shown considerable impact in the commercial world and it’s only just begun.
vCommerce turns the consumer into a “user” and its role in the commercial landscape is to create a seamless user-friendly experience that closely mimics reality. The idea is that the buying process becomes more personalized and less time consuming for the consumer. You might be transported using VR goggles to a place where you realize how perfectly an item would fit into your life. You might be faced with an interactive video wall that takes you on the journey through products and information leading up to the product that suits your lifestyle perfectly. You might be able to picture how something moves though space via 3D hologram projector. These days, it’s clear that the virtual experience is the most efficient way to demonstrate the functionality of your product and to impact consumers in a meaningful way.
To learn more about how VR technology can change your business, contact us today!