This week more than 184 000 people are gathering at the global stage for innovation to discuss the future of consumer technology at the CES in Las Vegas, Nevada. With 4000 exhibiting companies and 1200 speakers, the show covers everything from virtual reality and artificial intelligence to vehicle technology and self-driving cars.
In terms of the future for virtual and augmented reality, the CES combines content producers, sports technologists, healthcare professionals, and all kinds of companies with the power of immersive experience to expand the way their businesses look and perform. A few impressive innovations include incorporating virtual and augmented reality into traditional forms of hospitality, arcade gaming, and theme parks. Soon this technology could appear just about anywhere. In welcome centers, government can use touch video walls to guide and inform visiting consumers. As well, VR will appear in theme parks and could potentially run entirely on an immersive experience system. 4D innovation will not only create more interesting and engaging experiences for consumers but will also increase engagement and interest in the business world including the tourism industry.
The CES showcases some of the most innovational technology that 2018 has to offer and a huge part of this exploration includes holography for marketing and advertising. To see how holographic display technology can change the way your company looks and performs, contact us today!