Although 2017 has been a remarkable year for hologram display technology, many people are wondering what 2018 will unfold in terms of innovation and direction in the holography industry.  The International Hologram Manufacturers Associations (IHMA) envisions that holographic technology will shape the way we ensure human security. As global threats increase, holography and 4D innovation have the potential to minimize the frequency and severity of the global insecurity issues we are facing. In this next year, strategists are aiming to combat issues such as counterfeit, fraud, theft, and other illegal activity with the aid of holography.

An issue that is already being combatted is the use of replication technologies to duplicate medical product packaging and information in the pharmaceutical and medical industry. This replication is problematic as consumers are receiving products which are not suitable for them or are placing them in a harmful position. However, holographic display technology has posed a solution to this threat. Pharmaceutical companies are designing authentication systems with the assistance of holograms to verify whether a product has been legitimately made. This is now allowing the medical industry to protect the integrity of their products and even open up more doors like international trade. Holographics may be used for activities such as gaming and entertainment but with these new innovations it is also changing the way we keep each other safe and operate a business.

Holography was developed to accomplish some pretty unique and remarkable things in 2017. However, 2018 will be a force to be reckoned with as the industry will aim to further implement holographic nature into larger contexts such as security systems, business marketing, and educational institutions. The way we are interacting, consuming, and marketing is changing. Why not change the way your company tells its story? Contact us today!