Are you wondering how the virtual reality experience (VR) can transform the way you work?
Technology has been making rapid changes before anyone could fathom. That’s how things are morphing in front of our eyes beyond an average human brain could even absorb the shock of the previous event.
Virtual reality is one such human feat that has been making waves across multiple industry verticals. Lapped up by many corporate giants, it has remolded the way most of the industries operate, both inside and outside.
So, what exactly is virtual reality (VR)? Herein the premise is to reorient the perception of a human brain through captivating visuals. It happens whilst generating computer-coded visuals that mimic the future experiences. So your sensory information is a reflection of the riveting environment you’re subjected to through unbelievable visuals.
While many would be content with the sprawling presence of virtual reality headsets for intuitive gaming experience and entertainment, there lies huge scope for the VR to shape and reshape a broad spectrum of businesses in the near future.
There is a plethora of industries where VR has found it myriad applications to drive finest outcomes. It includes manufacturing, healthcare, education, real estate, training and simulation, and many more.
Many organizations with the likes of Facebook, Samsung, and Google actively engage in VR, and the popularity continues to soar across the various industries.
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Do you know? As per a latest research from Grand View Research, Inc., the global virtual reality (VR) market is expected to reach USD 48.5 billion by 2025. While VR applications continue to dominate the gaming and entertainment industry, the future belongs to medical and consumer electronics based VR applications.
Let’s take one of the realistic applications of VR in the automotive industry wherein it has affected the standard processes, especially intricate machine designing. It allows designers and engineers alike to identify how a vehicle would function without necessitating the development of its multiple models.
This proactive approach has allowed companies to preserve their crucial resources – time & energy – needed for creating real vehicle tests for safety checks. It has compelled companies to rationally invest in VR technologies to help streamline their business processes whilst creative conducive paradigm to increase the end sales. That also means that you can try out different features of the vehicle before find the one that interests you the most to make the final purchase.
Whether it’s testing a product or stimulating customer retention, VR has been a force to reckon with to cultivate enriched experience and dynamic marketing of your products and services. However, that doesn’t mark it’s the end; market experts concede that VR will strengthen existing businesses and stoke many other startups.
Let us configure some of the areas under growing influence of virtual reality applications:
Virtual Reality and Product Modelling
Designing or modeling even the tiniest of products could be costly as well as time-intensive for an organization. However, VR has made it bit easy for it leverages advanced computer and visual technologies to create a visual ecosystem for product development which makes product designing and in extension, its manufacturing lot more feasible. Any sort of deficiency or rupturing is easily identifiable with the immersive environment.
VR has made it possible for engineers and manufacturers to enjoy real-time experiences of their offerings before they gain the physical shape. This practice could potentially cut down your operational cost and reduce the time invested in volume or bulk production.
Thus, VR applications shall continue to surge in this arena in the years to come.
Quick Snippet: Ford, the name that goes in sync with enterprises with bespoke manufacturing innovation has been able to save millions with the intelligent use of VR technologies in streamlining its designing and testing of new cars before proceeding to full-blown production.
VR Application Provide Unique Business Opportunities
VR applications are no less than a pandora box for it has laid down the foundation for many novel business ideas. All thanks to the meteoric rise of virtual reality that VR arcade cafes have made their existence to introduce people to augmented and virtually enriched experiences.
These cafes offer standard as well as a customized experience with a range of virtual reality technologies including games, VR escape rooms, educational or skill training, workshops, product events and much more.
While VR applications may not invade the standard practices in schools, institutes and for that matter even companies, it paves way for aspiring business professionals to create such facilities for providing these services and create more revenue channels.
A little bit of marketing and you can offer your specialized VR services to local schools and business organizations. You can create customized VR training software for different industries to help them amplify and prune their internal working. Or you can provide hardware and backend support to other training VR software companies.
For instance, there is huge scope to determine the capability of a surgeon before operating on someone. Some health experts foresee VR to replicate how a body reacts as a surgeon operates on someone within a virtual environment.
Quick Snippet: In a much acclaimed 2016 live streaming of a cancer-based medical procedure, a UK-based cancer surgeon, and entrepreneur Professor Shafi Ahmed recorded a live 360° video witnessed by more than 13000 medical students worldwide. This is how VR simplifies the complicated medical procedures.
Alternatively, you can include VR training facility to attract ambitious aspiring professionals as well as small and mid-sized corporate clients. Contact us to know more about our extensive VR software applications to meet your business needs.
VR Marketing and Immersive Public Experience
The world of marketing and advertising has undergone a huge transformation with the emergence of advanced virtual reality solutions. People expect more than just the factual information for purchasing the products; it is the real experience.
While billboards, commercials etc convey the core marketing message, it isn’t sufficient to engage the consumers to put their money on. That’s where virtual reality steps in to advertise in ways never imagined before.
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These VR ads transport an individual to a different environment to let them feel the actual usage experience. It is virtual reality’s innate ability to connect to potential clients that you can configure your marketing strategies well.
There are many international brands with the likes of Coca-Cola and McDonalds that have embraced VR marketing campaigns to increase customers’ immersive and interactive experience to connect them with the products or services.
Quick Snippet: French cheese brand Boursin came out with a sophisticated marketing campaign with the application of immersive technologies to make users experience its range of flavoured and distinct offerings to gain new customers and strengthen the existing market. It helped it gain fresh insight into the tastes and preferences of customers whilst creating awareness of its unique range of products.
Likewise, the same VR technologies compelled the partnership of Ford with award-winning virtual reality (VR) studio Happy Finish and Google, to unveil Ford Reality Check VR app that unleashes the nearly fatal repercussions of distracted driving.
Studies have shown teenagers vulnerability in missing out of the group. After the first round of test, nearly 90% pledged to change their driving behaviour after witnessing the potential results through the mobile app. This goes onto impinge the claims the growing periphery of virtual reality.
Such immersive branding experiences potentially influence an individual’s perception like never before and VR technologies are leading the movement.
Decluttering VCommerce and the Virtual Market
Interactive marketing is a crucial component to drive futuristic commercial culture across the world. One of the prominent reasons behind unexpected fewer e-commerce sales is the fact that most people are reluctant to purchase till they feel it. VR technologies can make product demonstrations possible for many product categories, thereby giving a sense of clarity of the kind of experience potential customers would have.
It makes people connect more with the virtual space and encourage them to shop through the engaging environment. There are many real estate companies that offer home tours to potential customers sitting miles away. Such virtual tours to multiple houses could help potential homeowners to sort their choices and make the best deal for themselves.
Likewise, real estate agents would be able to make quick deals without chasing potential buyers. So, it is a win-win game for agents as well as house buyers from facing a lot of common problems. Such engaging experience shuts the doors of confusion and allows customers to browse through numerous options to filter the best deals and closing the deals.
Quick Snippet: What if you’re planning a vacation, then why not take a VR trip instead beforehand? One such VR experience is offered by Destination B.C.’s “Wild Within” app that gives viewers an interactive experience of the pristine coastal wilderness of British Columbia.
You can feel various aspects of the tourist spot whilst watching it from far away. It would certainly enlighten you about lot more facts and heighten your experience of the place whilst physically afar. Doesn’t it make your decision all the easier now?
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Taking the leaf from the same, you can add a virtual tour of nearby popular hotel or resort and it would be a matter of few clicks to seal the deal for your next vacation. That’s how smart companies make business with providing riveting experience to their potential customers.
Likewise, companies can escape excessive spending on traveling to distant countries to send their executives to attend international conferences and trade shows. Virtual reality lets them have all the pertinent information in their hand whilst sitting in the comfort of their own workplace or office. They can still ask questions while gaining insight into the interactive capabilities of the technology.
Having said that no company can survive on their VR technologies only, you have to up the game to beat the stiff competition. So pack a deal for it is going to get hard with many companies lapping up VR technologies at an unprecedented rate.
Strengthening Virtual Work Culture
The virtual workspace has been an idea lot talked about in the last many years. Matter of fact, a decade or so back, remote work was only an experimental, only a handful of enterprises indulged in.
Things have changed and that too for better with advanced technologies breaking the traditional corridors and ushering in a new era of the virtual world. Whilst there are numerous benefits attached, herein the focus would be on deciphering the influence virtual reality exerts on how employees work and benefit the organizations.
Virtual reality empowers companies to introduce positive changes in the field of training and development to encourage better outputs from them. Millennials form a significant proportion of the driven workforce today. They have a different set of expectations when it comes to flexibility, and in general, the desire to achieve work-life balance.
Thus, evaluating a company’s working culture tops their list before proceeding to join an organization. Herein, the HR department can chip in via offering a quick virtual round of their future workspace and what it takes it work with them.
It suffices dual purpose; firstly, it provides the much-desired autonomy to prospective employees to choose their workplace whilst armed with all the right information. Secondly, it benefits the HR department to increase employee retention rate and enhance brand value.
Alongside, virtual reality is fast becoming the backbone of training and development culture. For instance, employers can provide a simulated set of situations wherein employees would learn how to govern their behaviour whilst attention to customer complaints. This significantly improves training outputs and cultivate a competent army of focused workers, adding on to the growing capabilities of your organization.
Quick Snippet: If you happen to join the popular fast-food chain, Kentucky Fried Chicken in the coming few years, do not be surprised being training using VR. All credit goes to KFC’s new virtual reality training simulator to train employees.
That’s how things are changing in different industries.
In a time where a major percentage of people interaction happens online, there’s a chance of feeling left out in remote offices. It could get harder to perform well with the feeling of isolation percolates in. And this gives virtual reality an edge to strengthen inter-organizational collaboration.
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In the end …….
While you have got a fair round of how virtual reality could be a game changer, it is about time to welcome such technologies that disentangle lot of complications. We may not have reached the stage when people can experience virtual reality sitting in the comfort of their house, but future is no longer unimaginable!
So expect the unexpected, and you may actually be gawking at your future on a plasma screen some fine day!
Contact us to dig more about the simmering advances in the virtual reality landscape.