Are you tired of using the same cookie-cutter marketing tactics to advertise your brand to the world? If so, you’re not alone. According to the 2017 Freeman Global Brand Experience Study, which analyzed the opinions of over 1,000 marketers worldwide in regards to how they view brand experience, it was noted “Brand experience is more central to the marketer’s role today than it was in the past…”. It was also noted that 1 in 3 chief marketing officers (CMOs) allocated 21-50% of their budget to brand experience, as well as 59% of CMOs valuing brand experience for creating ongoing customer relationships. With the future of advertising trending towards creative and innovative ways to engage and capture your customers attention, a custom designed holographic display made by Holocube would be a savvy choice.
Consider yourself at a trade show/event with an amazing brand or product that you’d love intended consumers to remember when they go home later that day. If you’re using a traditional 2-D display as your initial brand engagement with the consumer, you’re likely to be nothing but a long forgotten memory in their minds at the end of the day. Instead of letting your brand fall into their minds abyss, leverage this opportunity to strike a lasting impression on them with a 3-D holographic display of your brand. We live in a world driven progressively by visual stimuli and short attention spans, and as a marketer you will need to circumvent this aspect of human nature.
Holocube will put a smile on your face as well as your consumers!
According to a study published by Microsoft “people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain…”. This may be even shorter with a generic brand image that you’re more than likely using at this moment to capture consumer engagement. Major companies such as Facebook are also starting to recognize how engaging 3-D content can be to the user and to keep them entertained. They want to hold their spot as king of social media platforms and are adapting to a new generation of social engagement “…This is only the beginning, and we look forward to seeing the ecosystem of 3D content grow on Facebook as people, developers and artists contribute their creativity.” This also crosses over to brand engagement with your consumer, as having a 3-D holographic display to engage and interact with will excite their neurons and prolong their engagement with your brand.
Have a look at this video and watch how regular consumers can be enticed by your brand with the use of a Holocube for engagement…
If you want to evolve as a brand you will have to shift your marketing paradigm from the old to an exciting form of brand engagement for the consumer. According to a recently published research and marketing report that analyzed the holographic display market (you can read more about it here):
“The global holographic display market is expected to witness a significant growth during the forecast period, driven by key factors such as growing preference for holographic display solutions for brand advertising over traditional advertising practices, rising interest on incorporating holographic display technologies in medical applications, and increasing preference for holographic display solutions in stage performance & events.”
Instead of falling behind the curve, get ahead of the competition and contact us today for a 3-D holographic display solution catered towards your brand. It will be an amazing experience your consumer won’t soon forget!