Holographic display technology was valued at some USD 1.2 billion in 2016 and is being expected that the same would reach USD 18 Billion by the end of 2023. The industry is projected to witness over 30% CAGR over the forecast timeframe 2016-2023.
For certain, it is growing large and quickly.
The images have in fact created an interactive mechanism with the audience – it can be rotated, manipulated and touched in real-time. The holographic technology is one of the most advanced and modern projection techniques of its kind and with the Holocube, it’s housed in varying sleek housings which are contemporary in style.
At Holocube North America, we believe in presenting your audience an experience they will never forget in their lifetime. We have a range of products that enhance your viewing experience. From interactive video walls to holographic displays, we use animation to bring your insight and vision to real life.
How Does Holographic Display Technology Work
Hologram technology evolved into recognition in 1948 when Gabor introduced it as a wavefront reconstruction method (on-axis hologram). However, in 1960 there were improvements suggested in the technology and the concept was greatly expanded to practical application.
Notably, the hologram can reproduce an object without the dispute of the depth of cues as it has the ability to accommodate all four visual mechanisms: binocular disparity, motion parallax, accommodation, and convergence (natural depth perception).
Let’s go over the different types of technologies used in the holographic displays:
Majority of contemporary holograms uses the laser as its light source. The operating mechanism for this type of hologram is quite simple- a laser is shone onto a scene and then is reflected back to the recording apparatus. Moreover, some part of the laser is also made to shine straight onto a particular area of the display. This functions as a reference beam.
The motive behind reference beam is to provide recording device with information such as background light, picture angle and beam profile. The image is then processed and reviewed for any disparity form the original object and then sent directly to the display.
The displays that use Electro Holography are primarily digital displays that transmit the image data with the help of an electromagnetic resonator. In the next set of arrangement, an acousto-optic modulator read these signals and convert them into a legible image. The decipherable image is further displayed on an RGB laser monitor. Electro Holographic displays are better with picture accuracy and range of colour.
Full Parallax / HPO / VPO
With Full Parallax holography, you can deliver optical information in both x and y directions. When the observer will view the scene using this technology the image will have the same perspective, irrespective of the direction he is standing.
This technology is still being enhanced and researched further. MEMS technology provides an advantage of incorporating very small moving parts into the design of holographic displays.
Finding the Right Holographic Display System for You
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There are different types displays available on the market. You can find the one that suits your budget and requirement. Just as our range of Holocubes, these hologram projection systems have ever increasing accurate displays, multiply user experience and command attention.
Here are the holographic display systems used in the market these days –
Laser Plasma which came into the scene in 2005 employs a series of powerful lasers and converges light in desired positions. This convergence creates plasma excitations with the help of oxygen and nitrogen molecules in the air.
Laser Plasma displays are used when images need to be produced in the air without the requirement of any sort of screen or external refraction media. The laser plasma display exhibits immensely bright and visible objects.
Micromagnetic Piston Display
This display utilizes MEMS-based structure, which means that thousands of microscopic pistons are manipulated to operate as pixels and in turn reflect light with a desired wavelength to create an image.
This technology is currently in the prototype phase and the mechanism to mobilize pixels is still being enhanced.
Holographic Television Display
A Kinect camera is employed to capture subjects in a three-dimensional space. The image hence captured is then processed by a PC graphics and replicated several times with the help of laser diodes. The resultant image is fully three dimensional and can be viewed from all 360 degrees.
This technology is the closest representation of the technology depicted in the science fiction movie Star Wars. The uniqueness of the display comes with its detection and sensing of users movements in the air.
This device then produces a haptic feedback to the user by transmitting ultrasonic air blast in return. You can actually feel the surface and it gives you an impression of being a real object.
However, this technology is also in its early stages and many groups are making a joint effort to develop it further.
In Lieu of the Product Marketing
These days multiple organizations and businesses are taking advantage of the holographic display technology and using it for various aspects of product marketing. Imagine it in direct contrast with conventional marketing methods – it is far more powerful then kiosks and vending machines.
Nevertheless, it does not require you to bring about your whole range of products, rather it stores the images in quite compact and sleek manner with a real-life feel. Basically, it overwhelms your target audience with comfort and naturalist viewing experience without the need of putting on 3D glasses or following the intricacies involved with 3D systems.
Subsequently, many profit-earning FDIs and numerous innovation platforms in developed countries such as Canada and USA are employing holographic displays as a dominant marketing tool. These countries are dominant markets for hologram displays owing to their high density of multinational organizations operating in the region. Hence they have developed an enormous preference and inclination towards enhanced display systems.
Medical Utility and Acknowledgement
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Holography is all set to revolutionize medicine and healthcare. We know that medical systems are already generating complex data using Magnetic Resonance Imaging and ultrasound. Commonly, the electronic information is displayed as a flat image on a computer screen. But it can also be employed to produce a full 3D holographic images using holographic display technology.
You can store several images in the same hologram and the viewer (or in the case doctor / surgeon) can move around the display enabling them to monitor different body parts and organs. You can use holographic display systems to check brain, liver, lungs, heart, skeleton etc.
Here are some latest snippets from the industry which may help you to infer about the growing application of holographic imaging in medical and healthcare sector. The hologram technology is also stimulating the expansion of healthcare systems.
- 3D imaging is gaining acceptance among physicians and surgeons
- Holographic microscopes are tremendously being used for 3D imaging of the biological samples.
- Rapid progress in electronic detection, image processing and numerical computation has enabled improved disease diagnosis.
- New technologies such as digital holographic microscopy yield a 3D volume image from single image capture.
Military Mapping using Holographic Display Technology
National security and war training require continuous research and development. Building geographic intelligence is quintessential to military operations. Holographic images facilitate in strategizing the military operations with fully dimensional holographic images that improve reconnaissance.
Holographic maps are being notably used by the armies around the world who employ it to view three-dimensional terrain that helps in planning for missions. The holographic maps that utilize holographic display systems are also helpful for disaster evacuation and rescue operations.
Future Databases and Storage of Information
Holographic displays are not only employed to produce stunningly realistic images but also to record and store a massive amount of information. It stores the erudition of light reflected from the subject.
As such holograms are not just imaging reproducers but also store unthinkable levels of information- not just image but pure data, pages, and pages of it. This can make holograms to be the storage solution for future.
Futuristic Art and Painting Works
Many pioneering artists around the world are employing the three-dimensional recording opportunities with holograms to bend and cut space. They are using this technology to produce multiple objects and combine with the collection of still images to produce 3d structures that are sculpted from pure light.
Regardless if you are a Fortune 100 or a small startup, Holocube North America is ready to partner you with our innovative marketing and advertising solutions. We offer holographic displays for sale and as rentals, as well. You can check out our holographic display services here and discuss with us your needs. Call us at (416) 903-1895 today or simply fill this form to start conversation with us.