Are you ready to read up on Holographic Marketing: How to Succeed in Hologram Technology Advertising?
In recent times, holographic display technology has gained prominence as a new form of advertising solution in the market. As many big budget movies have advanced their way towards 3D, Holograms projections are now being converged for 3D experience without glasses. A retrospect that most of the people are imagining would change the World scenario in coming times.
Leading it’s way from “The Pepper’s Ghost”
The 3D holographic projection is loosely being compared to an illusionary technique, famously called as “Pepper’s Ghost”. It was basically used in Victorian theatres across London in the early 1860s.
During the time some ghost-like figures were resurrected on the stage. This was done in a secluded zone hidden from the audience’s view. An actor in ghostly costume was made to stand facing an angle plate on the mirror glass.
So the audience would not see the person himself but his image on the glass and the angled lighting would render him the ghostly appearance. There were some cutting and fading lights used to enhance and multiply the effect. Now this famous technique gave birth to the idea of Holographic Projection.
The Birth of Holography
Holography technique records light patterns reproducing it as three-dimensional images. The technique in its true sense was first invented in 1947 by a Hungarian physicist named Dennis Gabor.
The new hologram marketplace bestows some amazing merits to both the businesses and consumers. Subsequently, the advertisers are leveraging this technology to break the monotony in the already overwhelmed advertising industry.
Successfully Using Holographic Technology for Business Advertising
The Pepper’s Ghost technology has been refined by the film industry with the help of cutting-edge HD projectors, CGI animation, and post-production special effects. Although this modern treatment is yet being explored, it has helped to render more authenticity, believability, and apparency in advertising and marketing of products.
In fact, from its simple Victorian origin, it has transcended into a revolutionary audio-visual display technology that global corporations are using contemptuously.
There is an infinite number of possibilities with 3D holographic projections advertising. There are some phenomenal techniques utilized. A holoprojector transmits high-resolution images of a bigger size onto diverse surfaces using variable focal distances. This is done from an equitably petite projection device that employs holographic technology.
- Creating a Centerpiece for your Ad Campaign
The new holographic displays are now the centerpiece for any new ad campaigns. In advertising and marketing world you always need to be one of the innovator and holographic displays gives us the new creative edge. Hologram specific advertisements or Holocube are the new forms of sophisticated ads.
Talking about Holocube hologram projection– it is a fully integrated 3D projection platforms that display images to it best honesty. You will not feel any difference between the real model and the imagery. The Holocube is proficient at exhibiting 1080i resolution videos. In a projection display, they are customized to give dramatic effects. Holocube needs high data storage disks a minimum 40GB that stores hours of compressed video.
There has been large-scale use of the Holocube in the ad campaigns as only two-three holographic displays are sufficient to make your customer’s head turn.
- Learning the Precocious Technique for Successful Implementation
Primarily with Holographic displays, you will find that they employ diffraction at its best. The holographic display produces a virtual 3D image of an object using the light diffraction. The other benefit being that the viewer does not need special 3D glasses or external equipment to see the images.
Majority of the holograms are employing laser as the source of light. The laser is basically guided to a screen and the then directed onto the recording equipment. A section of the laser is shone directly onto a particular area of the screen and is hence utilized as a reference beam.
The reference beam holds a significant amount of information and when recorded in the apparatus tells about background light, beam profile and angle of the image captured.
The image is basically processed to identify distinctiveness in picture quality before it can be transmitted onto the screen.
These digital displays use electromagnetic resonators to store image data. The transmitted signals are deciphered by an acousto-optic modulator before being transformed into an executable format for display via an RGB laser monitor.
In comparison to conventional displays, electro-holographic displays have finer color and picture accuracy.
- Giving you a Promotional Edge
The contemporary CGI animations and pre-recorded footage can make images look more beautiful and real. The advertisers use “blank canvas” approach to adopt it in their storyboards only limiting it to the imagination. The storyboard hence after can be handed over to CGI animation team who create life out of it.
The animation team uses different animation software to excite them to life. With Holograms, real people can be filmed giving a speech, dancing or giving a presentation. The 3d projectors effectively render the imagery.
Holographic special effects can also be added in post-production to display by effectually beaming into the room. This was visible in the Star Trek series. There are different elements that you can put into your holographic displays, for instance, you can make our product spin or rotate for better performance.
- Blending with other advanced technologies
There are multiple components that now can be added to your holographic displays. Specialists are now adding it with motion capture systems. Motion capture systems are not a new technology. An actor wearing a motion capture suit can be picked up by the sensor.
This gave an additional edge to the advertising plans as the movements can be played back in real time and formed as an animated character. Mixing this with holographic technology can be made life-size, as you can use these 3D holographic animated characters for more powerful advertising.
Hologram projection also witnessed an upgrade in audience interactivity using a wireless remote control. There are numerous remote controlled features added to the holographic projections these days. It can be moved on the stage, rotated on the axis and moreover can be programmed to start or stop at the click.
Leveraging Holographic Advertising Companies
As Holographic advertisements have advanced its way to the mainstage marketing, more and more companies have pushed forward for the support of the technique. At Holocube North America we have been working for quite some time to enhance the user experience.
There has been a constant effort to perfect the technology as images make more impression on air than the simple billboards. Holographic projection displays result in three-dimensional images that can be viewed with competence at every angle.
INTERACTIVE VIDEO WALLS
Holocube displays on one end, there are even interactive video walls that are another unique tool offered to popularize and promote a product. These are an effective sort of advertising solution at fairs, events, exhibitions, seminars and business shows. You can touch them for a better response.
HOLOGRAPHIC DISPLAY RENTALS AND SALES
You can rent or purchase a holographic display or video wall and customize to suit your requirement. Any premium holographic advertising company can make use of it. This is a high-tech solution to improve the interactivity of your business with your target audience.
Future of 3D Holographic Projection in Advertising
3D holographic projection technology clearly has a big future ahead. As this audiovisual display continues to get high proliferation, we are likely to see more companies advertising their products or marketing their business with this technique.
No matter the size of launches Holographic displays can fit any and all of your event venues, be it- large scale, big budget product launch or a small retail opening. Slowly and steadily they are becoming a common feature in the advertising world.
As a result, there are many giant advertisers that are jumping it to the marketing strategy. No, you will see MNCs like BMW, Nike, Nokia, and Coca-Cola utilizing holographic displays over the last some years. Nike in 2013 introduced multiple holographic displays in the area circumferencing Amsterdam to advertise its footwear in a 3D model.
It is noteworthy that looking at the recent trends there will be a definite surge in the use of the holographic displays for advertising, considering their ability to grasp attention.
The latest Global Holographic Display Market Research report exhibited that the holographic display market is projected to grow to USD 7.601 billion by 2023. This report additionally remarked that CAGR for the time period is 28.45 over the forecast period of 2018-2023.
In the End
At Holocube North America we have diverse products that you can leverage for your new world advertising strategies. Contact us to brush up more on what solutions we can offer to you.