Today, we’re going to talk about how you can get creative with trade show booth ideas and marketing success strategies.
Trade shows have become an integral part to let the industry know of your latest products and/or services whilst mingling with the right people from the industry. As you are mulling over to install a booth for your fresh league of products in a trade show, you must have come across some out-of-box idea to gain an edge over others.
Whilst there are many unique ideas to promote products to a larger audience, nothing gets better than a hologram display to wrest the eyeballs of the audience.
As the technology advances, there is a lot you can think of to experiment with hologram displays to make it a vibrant affair to stand out amongst all other companies. Also, the competition has gone fierce, and that has only compelled companies to put their best foot forward to get things done to take a lead over others.
Consider consulting real hologram projector professionals to get a better insight into the latest happenings in the industry before deciding on the category of hologram technology to employ as a trade show success strategy for your booth. However, how can you make the most out of hologram technology?
Let’s take a quick look at how you can take these trade show booth ideas and marketing success strategies and how to use them to make your trade show a success:
- Reinvent Trade Booth Design
Whilst you have been allocated sufficient space to put up a product display, it is time to make the most of it with the right positioning of every vital object. Arrange all the necessary objects (table, displays, banners etc.) after verifying their quality and performance.
You need not tread a safe line; instead, experiment with the entire appearance of the trade booth to make it stand out amongst all. For instance, think over the positioning of different elements within your trading both to grab the eyeballs.
Keeping the display or the promotional banners away from audience eyes could only reduce your chances to get an edge over others. Do not forget you may have other close competitors slugging it out there to beat you in your game.
So, up your game before someone ruins it for you!
While to many, it may appear insignificant, there is a lot riding on your trading booth to stimulate business. It will potentially help to rebrand a whole new image of your company and add-on promotional value to your chosen product or service.
We understand not every company has got financial backing but one thing that may leave a lasting impression on the attendees is your trade show exhibit design.
- Do you have a presentation board or banner?
Make the noise for you need to draw a high number of attendees to your trade both. Why not put up a special presentation board at the right place i.e entrance to make an entrance.
However, do not stuff it in the trade booth if it is less. You have many other elements to take care of within the allotted space. So make the wise use of it to attend to the interest attendees.
Go creative and engage the audience in the way like never before. But do not go overboard and strike the balance for you have your brand value at stake. You can’t be taking unnecessary risk. Right?
- Have you got trade show display?
You have got a right product in hand and now it is all about promoting it to create the impact in your trade booth. Create an exciting trade show display with the latest holographic technology to draw the perfect response from the audience.
It may look easy but you have to be very clear about the choice of fundamental elements namely text, video, images, company logo and website. Take care of the following things to be on a better side of the game:
- Be selective with your choice of words whilst drafting the title of the trade booth; keep it clear and short.
- You may feel the itch to dole out more information; it is of little use as most attendees wouldn’t have this much time to spare. Focus on graphics to get the ball in your court.
- Your company name is important. Put it in the top header position of your trade show display to get the maximum running.
- Social media linkages are important to identify with your official website. As most people are active on social media, provide them an official address of facebook, twitter etc.
- Use images and videos to your best use.
Your trade show display has to create an exclusive space in the trade show. So make sure that it has all the needed components in a balanced proportion to attract the right people to your trade booth.
- Create Support for Trade Booth on Social Media
Social media has created a buzz like never before. Users of any age spend most of his or her time on social media sites to gain more information and engage with others.
You need to spread the word about your trade show in the near future else many interested or potential customers may not get the whiff of it. So, get into the groove and exploit the potential of social media sites to your benefit.
Formulate a social media plan for facebook, twitter to promote the trade show. Let most of the people aware of what’s coming and flock your trade booth to explore what’s next from your end.
It is to know that every social media account comes with its own set of goals; explore the social media sites thoroughly before setting up desired results from each of them to make the maximum noise around.
Keep the overall vibes of the social media plan professional for it will draw the most interested people to you and not just random visitors.
- Giveaways Are a Hit with all
Keep a decent number of giveaways to distribute to all the visitors. As a token of appreciation, giveaways struck the right chord with the audience, and may just boost the chances of making more business.
The giveaways include product brochures, pens, keyrings, business cards and more. Stamped with company logo and name, it helps in spreading the word about the company to many more people including those who did not even visit the trade booth.
All those who care to visit the trade booth feel special with them handed over some exclusive goodies from the company. Have plenty of flyers, product brochures etc to keep them updated with any special offers or updates.
- Special Gifts or Offers
There is nothing better than having a draw to offer first few pieces of your products for a special rate.
What about offering a gift certificate or popularly known as cash cards for they have cash value impinged upon them? So owners of the same would be compelled to visit the store to get avail the valuable services in the store.
You can have a draw to offer a special prize as a gift to some exclusive visitors to get it all the more interesting. Such contests draw the interest of the visitors to look into the products or services to make some business for them.
Also, an impressed visitor is likely to spread a positive word about your brand. So expect more customers to your store in the time to come. In fact, it is a great opportunity to demonstrate lineage of your work and gain their trust on your valued services.
- Get Your Best Clients to the Show
Wouldn’t that be great if you have some of your most loved or cherished clients at the trade booth for some exclusive interaction with the visitors? They are probably the best people to tell about their experience to help visitors gain trust.
You can connect them with the social media as well. So get them on a video call and let the visitors get a whiff of what it feels to use the product or service.
Also, if you could make some known name in the industry endorse your product, it is nothing short of a big ticket for your trade booth. It will only get better after that if you have trusted people backing you in the trade show.
Surely, it will give you an edge over all others.
- Who is Voice of Your Brand?
Whilst we are mulling over multiple fundamentals, what about someone smart representing your brand at the trade booth. He or she must be well versed with the in and out of your brand to give all the vital information.
However, that’s not all. There is a lot riding on the person speaking on behalf of your brand. He or she must have a pleasing personality with all eloquence to handle all sorts of queries.
There are good chances that you are flooded with lot many visitors at one point in time. So have some supporting staff to handle all of them without letting anyone wait for a longer period of time.
Value each and every visitor for he or she may not make an instant purchase but may leave with a positive impression about you. Welcome your visitors with a pleasing smile and make them feel special as long as they are in your company. It can actually be a case of image maker or breaker.
In the end …
Whilst you are gearing up for the trade show, take due consideration of all the relevant factors to make the most out of it. You have holocube technology to support trade show marketing success strategies and your ambitious promotional venture in a splendid manner.
Hire the best people to get it all sorted for you to make the trade show a success. Call 3D holographic display professionals at 1-844-291-6611 to seek guidance for your trade show exhibition. It’s a crucial move that can turn the page to a new beginning for a wonderful journey ahead!